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ANNA KEVILLE JOYCE
SCRUBBED
Detoxing 2020
This conceptual food photography series proposes a new perspective on the classic New Year’s resolution diet. Inspired by the 2019 COVID health crises, this visual detox proposes a conceptual cleanse of the pandemic from our systems.
Here we see everyday cleaning objects — mop bucket, plunger, dustpan, sponges — composed with fresh fruits and vegetables.
An artistic way of digesting an era of ill-health, this series celebrates the possibility of a fresh year of wellbeing.
Market Mop / Fruit Fantasy / Salad Sweep / Serving Sponge
Concept + Creative Direction + Food/Prop Styling: Anna Keville Joyce
Photography + Retouching: Lucas Zarebinski
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