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ANNA KEVILLE JOYCE
Just 'Cause
Things that result from working too long in advertising...
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Just 'Cause
The tagline for a commercial
I recently worked on
Justifying and purifying
Actions you’ll probably regret
Along with the absence of
Earnest copywriting.
Porqué sí
Abstractly referring to the
Supposed self-evidential
Motives that float
Through and throughout us
Taken as daily truths.
Porqué sí
I’ll stay.
Porqué sí
I’ll wait.
Porqué sí
I’ll agree.
Porqué sí.
I’ll pretend that this
Is okay, normal,
Common sense and
Even expected till
Someone disrupts
The ebb and flow
Of societal currents
To ripple and writhe
Until the response
Condenses into
Porqué no.
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