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Just 'Cause

Things that result from working too long in advertising...

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Just 'Cause
 

The tagline for a commercial

I recently worked on

Justifying and purifying

Actions you’ll probably regret

Along with the absence of

Earnest copywriting.
 

Porqué sí
 

Abstractly referring to the

Supposed self-evidential

Motives that float

Through and throughout us

Taken as daily truths.
 

Porqué sí

I’ll stay.
 

Porqué sí

I’ll wait.
 

Porqué sí

I’ll agree.
 

Porqué sí.
 

I’ll pretend that this

Is okay, normal,

Common sense and

Even expected till

Someone disrupts

The ebb and flow

Of societal currents

To ripple and writhe

Until the response

Condenses into
 

Porqué no.

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