The new Subway Visual Identity System was lead by creative agency Turner Duckworth (NYC), Creative Director Andy Baron and Photographer Marion Luttenberger to develop and execute the new visual trajectory of the Subway brand.



Marion teamed up with Argentina-based Food Stylist and Creative Director Anna Keville Joyce to bring the project to life - a new whimsical flare full of tasty, colorful and eye-catching imagery.

The new campaign includes the Subway sandwich line as well as conceptual food art pieces highlighting Subway ingredients to be used in the system worldwide.


GOLD winner - FAB International Food & Beverage Awards, London, UK



CLIENT: Subway


Agency: Turner Duckworth
Creative Director: Andy Baron

Designers and Storytelling Concepts: Drew Stocker, Nicole Jordan

Director of Production: Michael Scelza

Senior Account Director: Wyeth Slagle, Susie Kang Poteet, Dave Gellert

Head of Client Services: Jordana Roberts Marcus

PHOTOGRAPHY

Storytelling Concepts, Photographer, Retoucher: Marion Luttenberger

Photo Assistant: Stefan Robitsch

FOOD STYLING

Food Stylist: Anna Keville Joyce

Stylist Assistant: Marissa Fisher